Module 1
Anatomy of a Pitch
Anchor scene
'It's not a wheel — it's a carousel'
In this module
- Narrative structure
- Emotional truth vs. factual claim
- Reading and closing a room
Don Draper sells identity as much as products, and Sterling Cooper is a laboratory for persuasion, reinvention, and image-making. Use Mad Men to study influence, branding, and creative leadership.
Modules
Module 1
Anchor scene
'It's not a wheel — it's a carousel'
In this module
Course outcomes