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The Founder
Netflix
Franchising & Real Estate as Strategy

Persistence & Real Estate: The Business of Franchising

Ray Kroc turned a burger stand into a real estate empire. Use The Founder to teach franchising, unit economics, and the sometimes-brutal ethics of scaling someone else's idea.

IntermediateProfessional development

Modules

Module 1

Unit Economics

Anchor scene

The Speedee System

In this module

  • Store-level P&L
  • Standardization at scale
  • Quality control at distance

Course outcomes

  • Design a franchise system that scales quality
  • Understand real estate as core strategy
  • Structure agreements that protect brand and franchisees
  • Recognize when scale ethics start to slip